The secret to success is making every email count. Emails convert three times better than social media.Įmail marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media, it offers 17 percent higher conversion. Small-business owners who have learned how to send out broadcasts and use autoresponders consider email automation as being worth $273 an hour, based on a survey by Constant Contact and participants' estimated value of getting an extra hour of marketing activity in a 33-hour week. When it comes to email marketing, most of the technology offered by an email service provider is invisible, while the user interface is easy to learn and apply. Email marketing is simple enough for DIY small-business owners.
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